The Internet sector, like everything else in the world, is constantly changing, especially in the twenty-first century, the era of service and consumer satisfaction.

Google and Yandex are raising the quality bar for Internet resources to highlight the favourites among hundreds of billions and show the best product to the user.

What has changed in SEO in the last few years? 

– A voice search appeared.

– Websites with the most different backlines rank highest by search engines.

– Links. The days when you could buy a thousand links for 500 rubles and then forget about them are long gone. Nowadays robots ensure your link is located on the site that matches your theme, otherwise, there will be a loss of trust and fast deterioration.

– Low-frequency requests. All efforts to obtain the top position on the search query ‘carpet’ are useless. The request ‘buy a carpet in Volgograd, Titova street’ will cover all SEO costs.

It looks like everything is under control, that we have reached our maximum and there is no way to grow. However, progress is unstoppable.

SEO trends in 2022

1. Texts are for people. Artificial intelligence now also understands texts, so it expects texts to be written in a simple manner that users can understand. And of course, the content has to capture users’ interest.

2. Texts should be extensive and written by experts in a particular field. It would be great if you list all of the expert’s titles on your website — it will pay off.

3. Links are now only quoted in the form of articles on credible resources, and it is preferable if the articles are written by experts in a particular field.

4. SEO promotion is a never-ending process. You can’t ‘improve’ a site in a week — it’ll fall anyway. It is necessary to develop the website systematically, qualitatively and in one direction. Outdated information has to be updated regularly.

5. There are also design claims: the site should load quickly and be visually light. The voluminous text should be placed invisible, but obvious to the user, as the speed they find an answer is evaluated. 

​​6. Say ‘Yes’ to content visualization! Banners, photos, infographics, pictures, graphics and, of course, videos. Overall, video and particularly YouTube are already operating as a search channel, and will soon come out on a par with search enquiries.

7. Yandex Zen and Google Discover — are new trends that should be developed right now.

It looks like the leaders are unattainable, however, based on rough estimates only 5% among millions of sites have ever been promoted by SEO-specialists. 

This means that, regardless of how the industry develops, it is still in its early stages, indicating that the time to start profiting from it has come.

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The post SEO Trends in 2022 first appeared on CHILI.

Will content marketing change in 2021, which tools are relevant and which no longer “work”? Internet users consume gigabytes of content every day. Let’s find out how to differentiate yourself from your competitors, launch an effective advertising campaign and increase online sales.

Omnichannel and creating a brand ecosystem. Be virtually everywhere – users need to see you from a variety of sources connected in a single system.

Content.

Usefulness and consciousness are the main demands of the audience. Try many content hypotheses, measure results, and scale working options. Content should be useful, and the owner should constantly analyze the audience’s response to such content. Online education, tips and tricks, and lifestyle.

In addition, it is necessary to maneuver between relevance and pertinence. Prompt responses to trends and world events resonate with the audience, but if they are incidents with negative connotations, be careful and try to keep a neutral tone and pitch.

The demand for personal branding and personalized content continues. Users have become more loyal to advertising, product placement, and integrations. But the pitch needs to be as native and organic as possible, and the advertising content engaging. Bloggers can be called an in-demand platform for brand promotion.

Video! This is the kind of content that audiences are more receptive to, and that they are looking for. This group also includes stories, which have replaced the traditional Instagram feed with a portion of the audience. You need to develop related social networks, ensure your brand’s presence in them – Youtube, TikTok. But when choosing channels to engage with your target audience, don’t forget their characteristics and preferences.

Another trend is the entry of large companies into social media and the development of the B2B sphere. More and more “serious” companies are not just registering on Instagram, for example, to “be like everyone else”, but also regularly publishing content, allocating time and budget to social media.

Automation and going online.

The year 2020 has brought everything and everyone online – and that is no overstatement. The trend in this vein is the automation of business processes. 70% of all users go online from mobile devices (30% from smartphones only), and this number is growing every year. Companies need to take this into account by investing in the usability of websites and adapting them to mobile devices.

Customer shortcuts. Buyers don’t want to spend time exploring a website or an online page, so the customer journey from information to purchase needs to be shortened. This can be done, for example, with a landing page or other one-page website. And finally, forget about “writing the price directly” and request a price list on the website.

Edtech as part of the content. Online education is at the peak of popularity, and it has every chance of becoming a sought-after part of your company’s content marketing. Educate on what you know how to do and what makes sense to include in your brand’s content strategy.

Changing audiences.

How has the consumer changed? Users expect openness and sincerity as opposed to strict expertise. Checking data and results, fact-checking is commonplace. In addition to the product, users are interested in the brand philosophy – sustainability, philanthropy, conscious consumption. Find out what positively resonates with your target audience and focus on those values – “promote” them online (both through content and any interaction channels). The image of the company shown on the networks has never been more important to the audience. If your cosmetics are good, but not recyclable and not up to ECO standards, the audience for whom this is important is automatically excluded from your target audience.

The most important trend, which is worth noting separately, is flexibility. Analytics is at the heart of any business, and especially one that has gone online. Analyze your target audience and their needs, and based on that, choose social media for presence and promotion. And continue to monitor the results of the advertising campaign, each post, or new training video regularly. And be ready to change and change your strategy.

And we’ll help you do it!

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The post The content revolution or what content leads to sales first appeared on CHILI.

An entrepreneur at the start of a startup usually does a lot on his own: he studies the market and competitors himself, looks at the audience himself and adjusts the product range to it, writes the business plan and promotion strategy himself.

Some lucky people have this kind of thing in their blood: they simply have a flair for markets and can launch startups in packs, and they will all shoot out.

There are industrious businessmen who complete various courses, read useful books or even get the right education: management, marketing, tourism, or sports management.

Most entrepreneurs are specialists in their field but are not marketers or professional managers. There are marketing agencies just for them. 

What they do:

– research consumer demand and competitors,

– study the target audience and find a niche in the market that the new company can occupy,

– think about the product range and pricing policy,

– miscalculate a discount system or loyalty program for regular customers,

– define goals and objectives for the current and future development of the company,

– develop a system for promotion and business expansion in the medium and long term.

Offline shops and companies can be promoted both online and offline (outdoor advertising, leaflets, TV and radio, press).

Online businesses must first be promoted using digital tools, on the internet. There are specialized digital agencies for this purpose. They do the same research, strategic and tactical planning, and implement a promotion plan, only on the internet.

What it is, and what it means for business:

– A calculated business plan with revenue and profit forecasts;

– calculated risks from competitor activity;

– a set of tools that are effective for the objectives set;

– a clear calendar of activities and promotion plan;

– marker indicators against which results can be assessed;

– reporting with a set regularity within which it is convenient to monitor the dynamics of the indicators;

– complete turnkey management of all marketing and promotional activities with the degree of control that is comfortable for the entrepreneur.

How it works:

1. The business owner fills in the brief and gives the necessary information for analysis.
2. The marketing agency analyses the current resources and competitors on the internet.
3. Depending on the goals of the business, a growth and promotion strategy is drawn up.
4. Together with the owner adjusts the list of tools, speed, and intensity of promotion taking into account the allocated budget.
5. The final list of works and deadlines is fixed, responsible for each step is determined.
6. We start work and regularly check the results in monthly reports.

The difference between a full-service marketing agency and others is that we are not limited to a plan and placement of materials. We prepare all the texts and illustrations ourselves, layout the website and letters for mailing lists, count the effectiveness and report on the results. You can entrust us with all the stages of turnkey promotion, and we will do everything to a high standard.

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The post What an online marketing agency does first appeared on CHILI.