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Genesis (B2C: non-alcoholic energy drink, Tajikistan)

иконка цель кейса

GOAL

Get started with social media in order to increase brand awareness and sales

иконка что было сделано

WHAT HAS BEEN DONE

  1. Competitive and consumer analysis 
  2. Account promotion strategy,
  3. Social networks management, targeted advertising
иконка результат кейса

RESULT

  1. The average monthly reach is 60 000
  2. The average engagement rate is 37% 

Natalia Guseva

Head of Marketing Communications Department of Trade House ‘Perspektiva’

The Chili team has become a reliable partner for us in developing a new market (Tajikistan). The case ended up being successful. 

Client orientation, good rates, flexibility, and the ability to listen to and comprehend the client’s problems and expectations are significant advantages of the Chili team.

Cocobanana (В2С: household goods and kids toys, UK)

иконка цель кейса

GOAL

Website optimization to improve organic search ranking

иконка что было сделано

WHAT HAS BEEN DONE

  1. The website moved to a faster hosting provider
  2. Website technical optimization 
  3. Contextual advertising
иконка результат кейса

RESULT

  1. Site loading speed up
  2. The number of errors reduced according to Google

Kommersant University (В2С, В2В: Kommersant Publishing House online courses, Moscow and megacities)

иконка цель кейса

GOAL

Promotion and development of the social networks

иконка что было сделано

WHAT HAS BEEN DONE

  1. Competitive and consumer analysis
  2. Account promotion strategy
  3. Social networks management, targeted advertising
иконка результат кейса

RESULT

  1. The average monthly reach – 20 000 
  2. The average engagement rate – 28%

Sergey Balashov

Content producer of the ‘University’ project, Kommersant

Ira and the Chili team superbly manage social networks for our two projects ‘Kommersant University’ and ‘Kommersant Events’: they create interesting and relevant content at Kommersant brand level, select visually appealing solutions, and, most importantly they are constantly testing new engagement mechanics for our rather demanding audience.

Thanks to effective communication, we feel like we’re all in the same room despite the fact that we work remotely. Of course, it makes the working process much more efficient.

Nanoasia (B2C: online and offline mono-brand cosmetics store, Athens, Greece)

иконка цель кейса

GOAL

Converting an offline store to online during a pandemic




иконка что было сделано

WHAT HAS BEEN DONE

  1. Competitive analysis and promotion strategy
  2. SEO optimization 
  3. Contextual advertising
иконка результат кейса

RESULT

  1. The website moved to a faster hosting provider, and technical optimization was performed
  2. Malicious content cleaned, textual errors fixed 
  3. Formation of the semantic core for organic search, filling in meta-data
  4. CTR advertising in the search engine is 11%

Kommersant Events (B2B: arrangement Kommersant Publishing House business events, Moscow)

иконка цель кейса

GOAL

Social network redesign and management

иконка что было сделано

WHAT HAS BEEN DONE

  1. Competitive and consumer analysis 
  2. Accounts’ promotion strategy
  3. Social networks management targeted advertising
иконка результат кейса

RESULT

  1. The average monthly reach – 60 000
  2. The average engagement rate – 11%

Daniel Grib

I am pleased with all the Chili team’s efforts: from interaction and content strategy to efficiency and reports. While developing a content plan, the team relies on current topics. I appreciate the prompt feedback, as it is extremely important to us.

A significant advantage of the Chili team is the high-quality fulfillment of the tasks, as well as the introduction of trends. Clear and understandable statistics in monthly reports help to adapt the content plan. I appreciate the easy communication process at all stages.

Thank you!

Rainykids (В2С: Online course teaching children and pets to get along, Russia)

иконка цель кейса

GOAL

Get ready to launch the online course, evaluating its profitability

иконка что было сделано

WHAT HAS BEEN DONE

  1. Competitive and consumer analysis 
  2. Evaluating course packages’ cost profitability
  3. Sales funnel development, analysis its cost and profitability
иконка результат кейса

RESULT

  1. An efficient sales funnel for the course launching with a detailed plan
  2. Compilation of the course main message and its interaction platform

Inagro (B2B: food importer, Europe; B2C: private label food products, Russia)

иконка цель кейса

GOAL

To create a ‘display’ directed to different audiences of two brands in Russian and English.

иконка что было сделано

WHAT HAS BEEN DONE

  1. Competitive and consumer analysis for two brands
  2. Promotion strategy for two brands
  3. Launching social media accounts in Russian and English
  4. Formation of the semantic core for two websites
иконка результат кейса

RESULT

  1. Prototypes and structure of 2 websites. Texts for both sites in Russian and English 
  2. A well-developed promotion plan for two brands
  3. Launching social networks for two brands in two languages

TestPro (В2С: Online courses in software testing on Russian and English, USA)

иконка цель кейса

GOAL

Developing warm-up email strategy and turning an email base into customers

иконка что было сделано

WHAT HAS BEEN DONE

  1. E-mail warm-up strategy 
  2. Email marketing funnel for new leads
  3. Composing and sending 20-30 letters in Russian and English per month
иконка результат кейса

RESULT

  1. The average email open rate is 19%
  2. The average conversion rate is 3%

The Smart Coders (B2B: artificial intelligence for business in Russian and English. Russia, Ukraine, Belarus and Europe)

иконка цель кейса

GOAL

Get started with social networks to increase brand awareness and expertise.

иконка что было сделано

WHAT HAS BEEN DONE

  1. Analyze target audience and promotion strategy
  2. Launching and promoting social networks
  3. Increase website traffic
иконка результат кейса

RESULT

  1. The average conversion rate is 1% of the total reach
  2. The average conversion rate from the target action is 7% of clicks

Face gym (В2С: Online facial gymnastics course, Russia)

иконка цель кейса

GOAL

Get ready to launch the online course, evaluating its profitability

иконка что было сделано

WHAT HAS BEEN DONE

  1. Competitive and consumer analysis
  2. Evaluating course packages’ cost profitability
  3. Sales funnel development, analysis its cost and profitability
иконка результат кейса

RESULT

  1. An efficient sales funnel for the course launching with a detailed plan
  2. Compilation of the course main message and its interaction platform

Morpheus (B2C: the immersive online theater in Russian, UK)

иконка цель кейса

GOAL

Get started with social networks to boost tickets sales

иконка что было сделано

WHAT HAS BEEN DONE

  1. Social Network design
  2. Contextual advertising campaign
  3. Search engine optimization 
иконка результат кейса

RESULT

  1. Formation of the semantic core for organic search
  2. Formation of the technical SEO checklist for a website developer 
  3. Launching of the advertising and social networks

ITEC (В2С: secondary and higher education abroad, Moscow and million-plus cities)

иконка цель кейса

GOAL

Targeted lead generation among high-income society, increase of traffic to the website.

иконка что было сделано

WHAT HAS BEEN DONE

  1. New design for Instagram
  2. Social media management and design
иконка результат кейса

RESULT

  1. 10 000 subscribers, the average engagement rate is 30% – 40%
  2. The average monthly traffic is 200
  3. The average conversion rate is 2%

Cafe 88 (В2С: Cafe on the closed territory of a hospital, Moscow)

иконка цель кейса

GOAL

Encourage hospital employees, patients, and hospital visitors to visit the cafe located in a hospital. It is a closed territory, the coverage radius is one kilometer.

иконка что было сделано

WHAT HAS BEEN DONE

  1. Competitive analysis 
  2. Promotion strategy with definite geo-targeting
  3. Social media management and design
иконка результат кейса

RESULT

  1. 343 new visitors in 2 months (They referred to the code word provided in social networks)
  2. The average engagement in social media is 10%

Fohow, Anna Dyagileva (B2С: psychologist, The MLM company representative, Moscow)

иконка цель кейса

GOAL

Restart and promote social networks to attract leads

иконка что было сделано

WHAT HAS BEEN DONE

  1. Competitive analysis (groups in social networks)
  2. Audit of resources
  3. Promotion strategy
  4. Social media management and design
иконка результат кейса

RESULT

  1. Targeting – 39 leads in 3 days and 1100 rubles
  2. 2500 subscribers
  3. The average monthly engagement – 2000

Anna Diaghileva

First of all, I would like to thank you for your working style! 

A scheduled content plan is a great thing. That I am sure of as I have experienced working with creative and inconsistent SMM specialists. A planned content strategy saves a lot of nerves, time and energy. It was comfortable to work with you.

Creating an email newsletter for Visotsky (B2B services in the USA: online courses for SME managers)

иконка цель кейса

GOAL

Attracting a base to an online course landing page

иконка что было сделано

WHAT HAS BEEN DONE

Email letter (design and text)

иконка результат кейса

RESULT

No data available

Competitor analysis and marketing strategy for a Wedding and Evening Dress Boutique in Sydney

иконка цель кейса

GOAL

Develop an online promotion plan

иконка что было сделано

WHAT HAS BEEN DONE

  1. Competitor analysis (websites and social media groups)
  2. website audit
  3. promotion strategy
иконка результат кейса

RESULT

A step-by-step plan for promoting the website and social media groups has been developed

“Hippychick” children's clothing shop (wholesale and retail, including its own online shop), Russia

иконка цель кейса

GOAL

Maintaining and promoting an online shop

иконка что было сделано

WHAT HAS BEEN DONE

  1. Social media maintenance and promotion,
  2. email marketing,
  3. SEO,
  4. web analytics,
  5. determination of pricing and discount policy,
  6. communication with clients,
  7. Target audience research and interviews with loyal customers
иконка результат кейса

RESULT

  1. sales management with an average sales turnover of RUB 2.5 million per month,
  2. increase in repeat purchases from 13% to 43%,
  3. instagram – growth from 1,500 to 20,000 followers (in 6 months)

ABBA CENTRE (B2B, B2C in Moscow: Individual language training school in Moscow City)

иконка цель кейса

GOAL

Receiving training requests from social media

иконка что было сделано

WHAT HAS BEEN DONE

  1. Facebook and Instagram group design and maintenance
  2. targeting advertising
иконка результат кейса

RESULT

18 leads in the first 3 days

Rewriting texts for a blog on the website of psychologist Elena Minaeva (B2C: private psychologist in Moscow)

иконка цель кейса

GOAL

Starting a business from scratch

иконка что было сделано

WHAT HAS BEEN DONE

  1. launching and promoting a Facebook group
  2. editing
  3. correction and rewriting of texts for websites and social networks
иконка результат кейса

RESULT

  1. subscribers – 1,000 in 2 months
  2. average involvement 20% of reach
  3. active loyal audience
фото елена минаева

Elena Minaeva

Psychologist

We have been working with the agency since 2017. I would like to note the clarity of the placement of posts, the development of the promotion strategy, and the plan of posts. The beautiful design of each post in a single style suits me and agrees with the style of the website. Help in selecting quotes and pictures. Responsiveness and advice on all promotional issues that came up during this time.

Editorial service – good proofreading of texts. I would also like to mention the agency’s involvement in my business, support, and care for the success and prosperity of the business. The agency has become a reliable partner and, in fact, a consultant and employee of the business.

Art Dessert Present (B2C in the Moscow region: cakes and desserts to order)

иконка цель кейса

GOAL

Starting a business from scratch

иконка что было сделано

WHAT HAS BEEN DONE

Launching and maintaining Facebook and Instagram groups

иконка результат кейса

RESULT

Weekly coverage of 5,600 people

Ba Tzu School (B2C: Online School)

иконка цель кейса

GOAL

  1. Create a unique style for social media
  2. Fill with regular and varied content according to the theme
иконка что было сделано

WHAT HAS BEEN DONE

  1. A visual design has been developed and approved,
  2. Themes of the content-plan page
иконка результат кейса

RESULT

No data available

фото анастасия кратинова

Anastasia Kratinova

Founder of the Ba Tsi school

Marina! Thank you very much! How wonderful you did everything with just a little description! Really thoughtful and professional! I liked the style of pictures and decorations very much! It’s an eternal problem when searching for pictures, I wanted to get away from the obvious china and still keep the spirit, so to speak. In this case, I think it worked! I really liked your idea of famous beauties, it hadn’t occurred to me and I didn’t know Nina’s story at all:) Interesting, found her date of birth and did the math. Indeed the moment when the master advises her to continue the courts is very controversial – either you’re in or you’re out Hope for further cooperation!

REVIEWS

фото отзыв

Oksana Senatorova

I met Ira Minaeva at a training session on creating viral posts. I immediately noticed her bright professionalism, charisma, systematic homework, and openness. A little later I became convinced of another important quality – the ability to work effectively over long distances. I thought that if I needed a colleague’s perspective on my project, I would turn to Ira for help.

Soon the occasion arose. In January 2020 I was responsible for a website that had fallen to the fringes of search engine results in the last year. It was a coincidence – I am not engaged in SEO, and Ira by that time had created an agency, one of the areas of which is SEO promotion. “Ira, can we resuscitate the patient?”, I asked and…And prepared to wait a long time for an answer, as my previous attempts to work with SEO specialists had been very dismal.

Imagine my surprise when, after literally 24 hours, I received a detailed set of recommendations. (Which I implement and already notice their effectiveness.) In addition, Ira, as an internet marketer, looked at the project with fresh eyes and revealed important details not obvious to me, which have an impact on project promotion. All in all, I got much more from the cooperation than I had expected, and I was convinced once again how rational and emotionally stimulating it is to work with a concerned professional.

I recommend Irina Minaeva and her agency Chili to everyone who is interested in selling their goods and services online.

Irina is organized and responsible, you can always be sure that the work will get done. She gives the impression of a bright and motivated person, able to assimilate new information quickly and results-oriented.​

фото отзыв

Julia

HR manager from Maxus agency

фото отзыв

Valery Grebennik

General manager of MGCN Leninsky Prospekt

We communicated and interacted a lot and for a long enough time – 2.5 years – to draw conclusions. Good basic education – not “off the top of my head”. A lot of useful thoughts and experiences have been generated, which have been translated into practice. We are continuing our cooperation.

I approached Irina for help with placing and setting up advertising for my practice. I received clear answers to each question and clear recommendations. I got a picture in my head of what was appropriate for me. Thank you very much!

фото отзыв

Natalia Sirotkina

Psychologist

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