E-MAIL MARKETING

Mass sending to mailboxes in a database is not Email marketing. There is a whole range of marketing tools available to deliver advertising, news, or awareness information to regular or potential customers.

WHY DO YOU NEED MASS EMAILS FOR BUSINESS?

The main purpose of internet marketing in emails is to remind customers about your company. It increases brand awareness, provides information to customers, and increases their loyalty. A well-designed email encourages customers to buy the product.

How the work is structured

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EMAIL PRICES

The cost of the service depends on the planned number of emails, the size of the email database, and the complexity of the email design.

In our agency, you can order turnkey email marketing management: we will develop a strategy for your company for triggered and situational mailings, write a content plan, create, set up, and send letters within the approved schedule.

Our studio’s prices are at the level of freelancers, and for the same money, you get a comprehensive professional approach from several specialists including copywriters, designers, and technical experts.

MININMUM

One letter per month

  • text in English
  • design
  • layout
  • setup
  • sending

Trigger and subject letters

From 

70 euros

STANDARD

Five (5) letters per month

  • text in English
  • design
  • layout
  • setup
  • sending

Trigger and subject letters

From 

300 euros

BUSINESS

Ten (10) letters per month

  • text in English
  • design
  • layout
  • setup
  • sending

Trigger and subject letters

From 

600 euros

At your request, we can add texting, social media, and messengers: Viber, Whatsapp, Telegram. The cost of the additional tools is determined individually.

EMAIL MARKETING STRATEGY

Email marketing can be of two types: triggered emails and ad hoc emails. Email marketing strategies are created separately for both types.

Triggered newsletters are automatic emails that are sent to each user personally when they take a certain action immediately or after a certain period of time. Subscribing to newsletters (it is important for blogs) a user immediately receives an email to thank them for subscribing and links to the blog and social networking groups, placing an order on the website a customer receives an email with confirmation and information on delivery and payment. These emails are set up and triggered once and then automatically sent by the system. Most of the time, trigger mailings are free (included in the toolkit of your website).

A trigger mailing strategy usually consists of a chain of emails from a greeting to a reminder about the organization (maybe a year or more after the user’s last action).

Situational emails are unique emails that are sent simultaneously to the entire subscriber base or a specific part of it (a segment). These can be promotions and special offers, advertising of new products, company news, and interesting information for customers. These are new emails that are created and sent manually every time, they can be once a week, once a month, on holidays, or with any other frequency. Situational newsletters are chargeable and can be sent from different services. 

The situational newsletter strategy is full-fledged content marketing within a single tool. Important topics, dates, and events to be communicated to customers are defined according to your task and the nature of your business. Depending on your objectives, topics, and subscriber base, the frequency of newsletters is set, and the topics are allocated for the future.

This can be a weekly industry newsletter, a monthly newsletter with discounts and promotions, and congratulations on all public holidays.

DESIGN AND LAYOUT
OF EMAIL NEWSLETTERS

The creation of a single email list consists of the following steps:

  • defining the audience (the whole base or a separate segment),
  • copywriting (creating text: what is the message),
  • design (structure, banners, images),
  • layout (positioning of text, images, and buttons in the most effective way).

Even if you already have the text and banners for the letter ready, it does not guarantee the effectiveness of the mailing. The positioning and color of the buttons and links are crucial: whether users will notice the click-to-link button, whether they will see the essence of the special offer and whether a promo code will be copied to use it when making a purchase.

EMAIL MARKETING CASES

“Hippychick” children's clothing shop (wholesale and retail, including its own online shop), Russia

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GOAL

Activating dormant customers, stimulating repeat purchases

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WHAT HAS BEEN DONE

Monthly email, social media and messenger newsletters

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RESULT

  1. increase in repeat purchases from 13% to 43%
  2. average email open rate – 13%
  3. average conversion rate to website conversions – 24%
  4. average conversion to purchase – 10%

Creating an email newsletter for Visotsky (B2B services in the USA: online courses for SME managers)

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GOAL

Attracting a base to an online course landing page

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WHAT HAS BEEN DONE

Email letter (design and text)

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RESULT

N/A

ORDER AN EMAIL NEWSLETTER AT CHILI

Fill in the form below and request an email marketing strategy created for your business.

We also carry out consulting for businesses from Russia, Europe, the USA, and around the world: we analyze your current strategy and make recommendations on how to improve it.

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