SOCIAL MEDIA MARKETING
(SMM)
SMM is the use of social media resources to promote a company on the internet. Any user can create a business page or group on social networks and fill them with posts and pictures to their liking. But professional online SMM promotion starts with developing a strategy and setting goals and uses sales texts, unified social media account design, targeting (targeted advertising), and chatbots to solve business problems.
Systematic SMM is not just promotion on social networks, it is a way of communicating with potential clients and an important part of SERM (brand reputation management) – a set of methods that aim to maintain the reputation of your company or personal brand online. Social media profiles are excellent platforms for generating and responding to audience questions, tracking, and dealing with customer feedback, complaints, and suggestions.
The objectives of promotion can be to increase the base of loyal customers and brand advocates, to receive orders online, to increase sales of goods or services, to work with objections, and other business objectives..
The result of SMM promotion is an increase in the number:
active followers ready to buy your products and promote your company in their environment,
attention to the company from the audience,
mentions of the brand in social networks, media, and search engines,
clicks to the official website of the company (if available) from social networks,
leads and purchases.
The experts at «Chili» Digital Marketing Agency promote companies, products, and services across 11 different business categories on social media, and we know how it works. We offer you our comprehensive social media promotion (SMM) services. We have experience in managing and promoting accounts on Instagram, Vkontakte, Facebook, Odnoklassniki, Twitter, LinkedIn, YouTube, and other social networks.
SMM-STRATEGY FOR BUSINESS
With the help of marketing tools, your social media account becomes a powerful tool for sales and customer interaction. To do this, you need to:
do an SMM audit of social media profiles and groups and a competitor analysis;
research the target audience of the firm, project, or agency;
develop a marketing SMM strategy to promote the company for 3 months;
based on the SMM strategy, create a content plan, write texts, design graphics, including illustrations and videos;
implement the approved concept.
As a result, we will create content for the first 2 weeks of postings on social networks and plan special promotions. We will develop and launch advertising campaigns. We will make a report on the work done and the results of the SMM campaign in the form of a presentation. We will provide analytics of such SMM indicators as engagement (likes, comments, reposts of publications), reach, subscriber growth, sales, and others.
COST OF COMPLEX TURNKEY
SMM-PROMOTION AND SUPPORT SERVICE
The price in the price list is per month and depends on the selected tariff.
MINIMUM
1 social network:
- community design,
- Up to 15 unique publications (posts or stories) per month based on your material,
- Reporting and analysis of results.
from 400 euros.
STANDARD
up to 3 social networks:
- community design,
- unique content (cross-posting to all social networks),
- up to 30 publications (posts or stories) per month,
- setting up chatbots and newsletter subscription forms,
- attracting subscribers to the group, including targeted advertising,
- reporting and analysis of results.
from 600 euros
BUSINESS
up to 5 social networks:
- community design,
- unique content,
- up to 45 publications (posts or stories) per month,
- attracting subscribers to the group, including targeting advertising, cross-promo, bloggers,
- attracting SMM traffic to the website,
- collecting leads and orders within social networks,
- communication with customers, dealing with objections and active sales,
- reporting and analysis of results.
from 1000 euros
from
400 euros
from
600 euros
from
1000 euros
Each month we provide reports on key indicators so that you can monitor the dynamics.
SMM: REVIEWS AND CASES
If you want to order an SMM promotion package for your company, product, or service remotely, fill in the application form and we will arrange the first free consultation and discuss all the details of cooperation and payment.
Golden Screen (retail B2C services in the Czech Republic: immigration, business, construction, real estate)
GOAL
Receiving applications for services from social media
WHAT HAS BEEN DONE
- Creation and maintenance of Facebook and Instagram groups
- targeting advertising
RESULT
- targeting – 360 followers and 34 leads in 2 days and 5600 rubles (60 euros)
- social media – average engagement of 18% of reach2
ABBA CENTRE (B2B, B2C in Moscow: Individual language training school in Moscow City)
GOAL
Receiving training requests from social media
WHAT HAS BEEN DONE
- Facebook and Instagram group design and maintenance
- targeting advertising
RESULT
18 leads in the first 3 days
WHERE TO FIND
A GOOD SMM SPECIALIST
The SMM promotion market has many offers from experts: from large marketing agencies with a high-priced SMM department inside to novice SMM managers with no experience. Beginner freelancers will learn at your expense, draining your advertising budget. The agency with a staff of 20+ people works on stream: in addition to high costs, they have no time for individual approach, stamping proven schemes for all.
Why us.
The optimum choice – a specialized agency, where there are several SMM specialists: designer, copywriter, marketer, and analyst. You don’t need to look for a new performer for each task. You do not need to interact with different employees for different tasks – the project manager is responsible for the implementation of all tasks, and provides a monthly report on the results of the work. At the same time, the cost of our agency’s services is affordable, and the quality of the results is high because your project is in the focus of each specialist.
Apart from SMM, specialists of “Chili” marketing agencies use market research, SEM-promotion, including contextual advertising, and SMO-optimization.
What to pay for.
To write sales texts, create a unified design for social networking accounts, set up targeting (targeted advertising) and chat-bots, you will have to undergo training on marketing or SMM tools, learn new software, and find an effective solution by trial and error. On average, it takes from 9 to 12 months with 4-6 hours of free time a day and not less than 1000 euros for tests of advertising (if you are lucky). Calculate how much time this will take you personally and how much will be the lost profit.
The SMM industry is developing rapidly, and algorithms and tools are changing. Back in 2018-2019, mass following (subscribing to the target audience), mass liking (mass affixing of likes to the posts and comments of the target audience), mass looking (automatic viewing of stories of the target audience) were actively developing, by the end of 2019 all major accounts abandoned these methods, others were blocked en masse by Instagram. In 2021 we already stopped using giveaways. Only wizards who deal professionally with social media on a daily basis can keep up with all the innovations.
OUR SPECIALISTS: SMM MANAGERS AND MARKETERS
The specialists of the Chili digital agency are experts in the field of internet marketing: marketers, designers, SMM managers, copywriters, and administrators. All with more than a year’s experience in digital marketing. Portfolio and examples of work here.
We manage online SMM projects for clients from Moscow, St-Petersburg, other Russian cities, and all over the world including UAE, the USA, Great Britain, Greece, Germany, Chech Republic, Belarus, Australia, and so on. Our agency provides SMM services for the promotion of businesses and organizations in social networks remotely. See prices for services.
We manage online SMM projects for clients from Moscow, St-Petersburg, other Russian cities, and all over the world including UAE, the USA, Great Britain, Greece, Germany, Chech Republic, Belarus, Australia, and so on. Our agency provides SMM services for the promotion of businesses and organizations in social networks remotely. See prices for services.
To get consistently good results, among other things, we use the best in terms of cost, reliability, and efficiency of the SMM services: Livedune, SMM planner, Like a pro, Onlypult. Their cost is already included in the social networking package.
We provide SMM support in Russian, English, and Greek.
We provide SMM promotion for both B2B and B2C companies. The team of specialists at “Chili” Agency is your remote assistant in the SMM world.
Social media promotion is something that no company, whether business, commercial or non-profit, can work without these days. Hiring a freelance manager or outsourcing SMM to a team of specialists in the field is a great solution and will cost you less than if you were to do the content and promotion yourself. This is common practice around the world. Many SMM specialists, content marketing agencies, advertising, and SMM studios work remotely.
